The client manufacturers clinically proven weight loss gummies and approached us to create a brand from scratch. And when we say scratch – we mean from zero.
At the time of the client brief, nothing existed but the gummy and accompanying clinical trials. No brand name, no packaging, no label, no domain, website or social handles, no brand assets, identity, voice or imagery. Like we said… “From scratch“.
Now while this is nothing new for us, the best part was yet to come. Ground-breaking and trend-defying, the client asked us to create an advertising campaign unlike the status-quo. A campaign that empowers women, without the common and oh-so-cliché weight loss imagery we are accustomed. “Say no (they said) to the midriff shots, bikini scenes, and the ground-breaking and never-seen-before measuring-tape-around-the-waist pose.”
“create a marketing campaign that did not measure women by numbers, but rather; a celebration to feel good in your own skin. To be the best version of you, whatever the number or dress size.”