The Gummy Bunny

The Gummy Bunny

Project Brief

Finally a healthy, vegan, no added sugar gummy that you can enjoy (to the bottom of the bag) without guilt or *fear from the effects of the sugar alcohol aftermath that sends you running to the bathroom (*sugar alcohol = laxative effect). The Gummy Bunny is a vegan confectionery brand made with no added sugar (or sugar alcohols) and contains no glucose or corn syrup. Made from natural ingredients and free from artificial flavours, colours and sweeteners. The Gummy Bunny is vegan, non-GMO, allergen free and guilt-free!

For every bag sold, The Gummy Bunny donates a percentage of profits to animal welfare charities. So now you can feel great enjoying better-for-you sweets while supporting charities that uphold the ethical treatment of animals. 

We created the entire Gummy Bunny brand identity (aesthetic style, logo, brand voice, colour scheme and character creation) and masterminded an unconventional marketing campaign to ‘break through the noise’ of the highly competitive confectionery market. Included in the brief, packaging research, label design (+ regulatory compliance) and website design. Not included in the brief – a lifetime supply of yummy gummy bunnies. 🙁 

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