Latest from the Blog

Sprite vs Pepsi Article
How Sprite Surpassed Pepsi by Living and Breathing Pop Culture

Sprite rose to #3 in the U.S. by mastering pop culture, relaunching “Obey Your Thirst,” and winning Gen Z.

Andrew Jonson • Jan 27, 2021
Social Media Growth Article
10 Ways Small Businesses Can Improve Their Social Media Presence

Boost your brand visibility with these effective strategies.

By Digital Marketing Institute • Published May 2025
Zomato Case Study
Zomato: From Menu Aggregator to Cultural Phenomenon

Zomato’s growth story: From startup to super app.

By Team Employpreneurs • Published May 10, 2025
Influencer PR Article
Influencer Marketing: The Future of Public Relations

How PR is evolving in a creator-driven world.

By PR Insights Team • Published May 10, 2025
McDonald’s Case Study
McDonald’s Case Study

Explore the growth story of the world’s most iconic fast-food brand.

Sakshi Jonwal • Published April 28, 2025
Netflix Branding Article
Netflix Case Study

How Netflix became a global entertainment disruptor.

By PR Insights Team • Published May 10, 2025